Impact & Income Planner
Shape the services you want to offer, then put actual courses and sessions into a month. See the parent journey alongside the hours, travel and income it takes to deliver.
Prices and hours are starting assumptions. Change them to reflect your service. Group price is per paying family; private price is per booking.
2. Place bookings in a month
Choose an offer and its start date. An evening course repeats on that weekday for the weeks set in its box; a full day or single session appears once. Circles can repeat weekly and are priced per date. Browse months to see what actually lands in each one.
Sessions this month
Bookings starting this month
3. Parent journey and next offers
4. Time and income this month
Evidence and assumptions
The antenatal and postnatal rebooking percentages are editable planning assumptions, not a verified sector benchmark. Use your observed rebooking rates when available. The scenario estimates possible returning places and adds no unbooked income. A paid place can represent the same family attending several sessions.
Research on midwife continuity and one-to-one labour support concerns specific care models. It cannot be used to calculate an outcome improvement from this mix of private classes. NICE postnatal guidance covers feeding support and referral. The journey measure is descriptive: stages and contact hours available, not clinical effectiveness. Some studies find benefits from antenatal education and higher-intensity breastfeeding peer support, but methods, populations and interventions vary; there is no validated improvement per hour that applies to these offers. See the peer-support review and NICE antenatal classes evidence.
Family contact hours count offered places at the entered group size, not verified attendance or clinical benefit. A cancelled evening may still leave the full course fee shown at booking; agree any make-up session or refund separately. Moving a session shifts its hours and travel into the new month. Gross income is attributed when a booking begins; delivery hours are shown in the month they happen. Group attendance and fill levels, expenses, tax, cancellations, venue hire and refunds are not forecast. A birth doula booking may span dates and on-call time: adjust hours and use the result as a rough capacity check.